We specialize in identifying business opportunities that can transform brands and enhance the opportunities for growth.

We believe that brand growth and revitalisation can be provided at a low cost. We ask for example why internal and external customers should want to buy or continue to buy into organisations and their products and services.

This is often expressed by consumers and customers as the: “why we buy into you is because we trust you to listen to our needs and to deliver valuable meaningful products and services on a consistent basis that meet our current and future needs.”

We ask for example:

• - What is the real brand vision versus the current offering?
• - What is the core audience and what are our existing assumptions?
• - How can we design schemas for the consumer that meet their current and future needs faithful to the foundational truth of the brand and to disrupt these assumptions and better influence them?

We implement by delivering against often unmet consumer needs and un-addressed fears through interactive and often disruptive consumer-focused plans.

This opens the way to new opportunities for organisations, their existing brands, new business opportunities and new brands.

It also involves the use of third party partnerships including strategic alliances, and joint ventures and other partnerships.